*NOTE: Our Hubspot Connect CRM Integration will be live in November 2018!

When used effectively by marketers and sales people, CRMs power growth and revenue for their companies like no other IT asset. Most successful companies with robust sales and marketing operations almost literally revolve around their Customer Relationship Management (CRM) systems day in and day out.

Yet most marketing personnel and sales teams (and their IT support!) rarely think about how CRMs are themselves one of the greatest vectors for cyber threat and cybercrime.

As contacts convert into the CRM as leads from digital ads, web forms, emails, white paper downloads, website logins, app downloads, and the like, those contacts are not always genuinely interested in doing business with your company. In fact, many are attempting to do you and your business harm via things like:

  • Phishing
  • Email Fraud
  • Social Engineering
  • Malware & Viruses
  • Watering Hole Attacks

And that’s just a partial list.

As leads come in with IPs and email addresses, it’s easy to pursue the sale and not think at all about whether the lead is real or not and, most importantly, is intent on causing you and your company harm. As a result, every single day sales people, marketers and other CRM users fall victim to cyber threats that can, in many ways, be easily detected and avoided.

known networks in musubuapp and api

Here at Musubu, we build easy-to-use data APIs that integrate easily with all major CRMs. We can show you, per contact and IP address associated with them, what cyber threats may be headed your way. As you ingest each lead and before you begin working on it, we add the following fields to each contact to answer very key questions – and whether you should beware or not:

  • Cyber Threat Score – What’s the overall number of cyber threats observed in association with the contact’s IP?
  • Cyber Threat Classification – Is this contact a High, Medium, or Low cyber risk to you and your company?
  • ISP Name – What’s the network provider for the contact?
  • Network Name – What’s the owning company for the network from which this contact originated?
  • Network Type – Is the network from healthcare company, a cryptocurrency company, a tor node, government site or one of dozens more?
  • Geolocation – Where in the world does this contact originate from? China? Europe? West Lompoc, KS?

By having a clear “heads-up,” you can decide whether or not to pursue a specific lead or, at the very least, what risks there may be by pursuing them so you can be better prepared to “cut the cord” and side-step potentially big damage. As a result, your entire sales process and sales team is safer, more prepared to prevent potentially catastrophic and widespread damage to many users as a result of one cyber bad guy getting in the front door of your company via its CRM.


Want to Secure Your CRM Now?

Contact us today and we’ll tell you just how to integrate our data into your sales CRM. Coming soon, we’ll be offering affordable, pre-built integrations with all the leading CRMs starting with Hubspot CRM. Check back to our musubu.io site in November 2018 to enable our Musubu plugin which will be featured in their great Hubspot Connect integrations marketplace: https://www.hubspot.com/integrations


hubspot connect integrations

Want to be one of the first to get the integration for your Hubspot CRM? Just have more questions? Drop us a line and we’ll notify you when it’s out at sales@musubu.io or support@musubu.io.

About the Author

Jason Polancich

Jason Polancich is app designer and digital marketing lead for Musubu.io. Polancich is a linguist, software engineer, data scientist, intelligence analyst, and real estate broker and investor with his wife and business partner Rebekah. He's also the founder and lead architect of VandalsSmile, a data-driven, small business marketing and lead generation network making big data work practically and usefully for owners. Polancich also originally created HackSurfer/SurfWatch Labs (Pre-VC), a cyber analytics firm founded in 2013 that provided highly accurate, timely and actionable information to businesses regarding the cybercrime threats they face. Polancich is a serial entrepreneur focused on solving complex internet commerce, data analysis, and cyber-defense problems. Novii Design, a company he co-founded in 2005 with Rebekah Lewis-Polancich, was based on his contributions to cloud architectures, distributed computing, data analysis and systems integration. The company assisted the U.S. Intelligence Community and Department of Defense in building some of the largest data warehouse and analysis systems ever put into operation within the government and defense contracting sectors. Novii Design was sold to Six3/CACI in 2010. Polancich is also a service-disabled veteran of the U.S. Army. Amazon Author Profile.

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